Telecom Service Providers (TSPs) are at an existential crossroad today. With the blurring boundaries between communication and information technology, the smartphone revolution and applications have redefined consumer behavior and expectations. There is explosion in data and need for network upgrade (4G/5G) without proven business models for monetisation of the huge data traffic. Digital and OTT players are directly engaging with their customers, leading to a steady decline in traditional revenues and businesses. On the other hand, TSPs have immense growth potential as providers of critical communications infrastructure and connectivity between customers and digital services providers.

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