Artificial intelligence is already present in plenty of applications, from search algorithms and tools you use every day to bionic limbs for the disabled. Technologies able to perform tasks such as recognizing handwriting or identifying faces, and those that require cognitive skills, such as planning, reasoning from partial or uncertain information, and learning are known as cognitive technologies. A product of the field of research known as artificial intelligence, cognitive technologies have been evolving over decades. Businesses are taking a new look at them because some have improved dramatically in recent years, with impressive gains in computer vision, natural language processing, speech recognition, and robotics, among other areas. Organizations can embed cognitive technologies to increase the value of their products or services by making them more effective, convenient, safer, faster, distinctive, or otherwise more valuable.


Datal analytics is the analysis of qualitative and quantitative data from your business and the competition to drive a continual improvement of the online experience that your customers and potential customers have which translates to your desired outcomes (both online and offline) Many organizations run data science teams as separate silos of activity. These teams focus on gathering, cleaning and querying unstructured or “big” data, but they rarely touch data from transaction processing systems and corporate business processes, and might not even be members of the IT group. These “siloed" data scientists and analysts in analytics labs could soon be a thing of the past thanks to digital transformation.


Digital out-of-home advertising has transformed the outdoor advertising space. Located in iconic locations such as Landsec’s Piccadilly Lights and the Birmingham Media Eyes, Ocean’s full-motion digital screens create an innovative canvas for creative work – and meaningful interactions with consumers


The internet of things is closely linked to a number of technological developments and is strongly related to concepts such as ubiquitous computing and AI (Artificial Intelligence) An essential feature is that IoT can turn ordinary objects into devices. They are identifiable via an IP address, record states of things via sensors, and use chips as storage capacity. Built-in mini computers mean that they can control themselves, govern their environments, and exchange data automatically. Sometimes they learn via machine learning recognize patterns, generalize them, and draw conclusions to adapt to situations and continuously optimize themselves. Even simple radio technology such as RFID or Bluetooth is enough to convert physical objects into a transmitter-receiver system.


The term “ad tech,” which is short for advertising technology, broadly refers to different types of analytics and digital tools used in the context of advertising. Discussions about ad tech often revolve around the extensive and complex systems used to direct advertising to individuals and specific target audiences.